Darren Freed has joined Prologis UK as a Director, Real Estate & Customer Service team in a newly created role for the company.

Darren joins Prologis following his role as Director, Real Assets at Aviva Investors, where he had been responsible for repositioning assets totaling £2bn AUM across their real estate business.

Darren brings to Prologis 20 years of experience with specialism in Asset & Fund Management, Commercial Real Estate Development and JV stakeholder management. He was previously responsible for managing a range of asset classes in UK real estate and running a team of asset managers across a variety of funds.

His new role will create and execute strategies to maximise income and capital returns. His experience will grow the Asset Management side of our team, with a focus on deployment of strategic business planning, placemaking, and value-add opportunities.

Allied to this, he will deploy these skills to ensure assets earmarked for redevelopment are capable of being converted to sites ready for capital deployment. This will target lifecycle asset management through repositioning older assets and working with the variety of stakeholders to drive occupancy, value, and NOI improvements.

Prior to Aviva, Darren was formerly at Hammerson and JLL. Darren is a Member of the Royal Institution of Chartered Surveyors.