It’s great to see our partnership with Generation Logistics announced today.

The campaign, jointly being delivered by the government and logistics businesses, looks to raise awareness of the varied employment opportunities the logistics sector can provide to young people.

Generation Logistics has gotten off to a strong start – building a raft of case studies and employment opportunities on its website. A quote from Tyron Moulton, who works for DHL, caught my eye when he said: “I care about what I do. I love that people around me do too.”

They’ve also launched some headline stats from the Generation Logistics Benchmarking Research 2022, showing that only 10 per cent of the 750 people polled would consider a future career in logistics. The research compellingly outlines why we need to raise awareness of the sector and the many different opportunities it offers, from sales and marketing, working in the warehouses, all the way to high level management positions

We know that young people’s way of engaging with each other via social media is different from their interactions in the outside world. That’s why, as a marketer, it’s great to see the campaign’s social launch focus on the channels where the next generation of talent are already consuming content.

I’m proud that we’re the only logistics property developer and investor to be sponsoring Generation Logistics, joining a range of household names, service providers and industry leaders. Together, I hope we can bust the myths, showcase a modern warehouse environment and keep a key wheel of our economy turning.

This is only the start of the journey. There’s much more to come from Generation Logistics over the course of the next year, I very much look forward to cheering on their efforts.